The graphic here is of the SWOT chart. As you can see, the concepts are strengths, weaknesses, opportunities and threats. We use the tool to analyze internal and external forces to create strategies. Here are the concepts in more detail:
Strengths: characteristics of the business or team that give it an advantage over others in the industry.
Weaknesses: are characteristics that place the firm at a disadvantage relative to others.
Opportunities: external chances to make greater sales or profits in the environment.
Threats: external elements in the environment that could cause trouble for the business.
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