Feb 13, 2012

Hype, hoopla and hullabaloo

These three words are all nouns, and they all mean excitement (some people would say noise) generated by an event, a new book or film, a new trend, etc. Hype is the most commonly used, and it can also be a verb. Hoopla and hullabaloo are more old-fashioned, but I think they sound great, so why not use them sometimes just for fun? Here are a few examples of the usage:


You: "What's all the hoopla about?"

Your colleague: "The company has just won an award."

***

You: "I never go see films that have a lot of hype; I find that they're usually disappointing."

Me: "Yeah, I know what you mean. But sometimes hype is justified, don't you think?"

***

There was a lot of hullabaloo about John's new restaurant when it first opened, but the hoopla died down when people discovered that the service there was terrible.

***

Marketing Director: "I think we should hype the new features as much as possible, don't you?"

Communications Director: "Absolutely, and the sooner, the better!"


P.S. The image here is from www.businessinsider.com

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