My word for today is fickle. Fickle is the opposite of loyal. It's an adjective we can use to describe a person, an animal, an organization or group, and behavior in general. Fickle is fairly negative, because we usually prefer our colleagues, cats, and customers to be loyal. Here are a few examples:
Your friend: "Nice cat!"
You: "Yeah, she's nice, but she's really fickle. I think she would go home with anyone who offered her something to eat."
Marketing manager: "Our data shows that people between the ages of 19 and 25 are fickle when it comes to mobile phones: they care more about the phone's functionality than about being loyal to any particular brand."
So... Are you more loyal or more fickle?
Your friend: "Nice cat!"
You: "Yeah, she's nice, but she's really fickle. I think she would go home with anyone who offered her something to eat."
Marketing manager: "Our data shows that people between the ages of 19 and 25 are fickle when it comes to mobile phones: they care more about the phone's functionality than about being loyal to any particular brand."
So... Are you more loyal or more fickle?
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