Folks is an informal way of saying people. This is a common word in the American south, and in the west, especially in places like Texas. Many public speakers use this word to try to get close to their listeners. Here are some examples:
"Most folks in this town prefer to have the shops open on Sunday."
"Folks, I'm going to talk to you today about education..."
A lot of local folks didn't know about the new plan for the city center.
P.S. If you listen to President Obama's State of the Union Address below, you will hear him use this word.
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